It is becoming increasingly hard for school leaders to make decisions that are purely in the interests of children. The pressures that schools are facing are compelling them to often make the least worse of a series of unpalatable choices and those relating to children identified as SEND are no different. By shining the spotlight on SEND and celebrating those schools who serve their communities rather than themselves, we can begin to build educational communities that see the value in difference and champion diversity, in the knowledge that they will be valued rather than penalised for doing so.